It is the age of the internet and the world is watching so it is important for businesses to be more actively involved in communicating the right message to their audience. This also includes the logo because it is the company’s identity and separates it from the other brands. However, when designing it you should avoid some common mistakes to create a professional image using a free logo maker software.
Avoid Outdated Trends
The trends in logo design change every year and once they have been around long enough they turn into clichés. The logo should be timeless so try to come up with your own design using the logo maker generator. Do not play it safe by following another famous brand because this will give a bad impression. Most of the free logo maker software have a separate section which includes the latest trends in design and you can use them for inspiration but do not use those templates at any cost.
Lose the Stock Images
This is one of the most common mistakes that people fall prey to when designing a logo. The logo maker generator contains a library of stock photographs and graphics which you can use but if you use them then there is a chance that someone else has used them too and your logo will no longer be unique.
It is recommended that you use an original image or graphic. There are some stock images which cannot be used for copyright purposes as well so by not using the stock images you are not only creating a one of a kind logo but also keeping your company safe from a lawsuit. One tip to identify a stock image is by checking the vectors which contain globes or certain silhouettes and your customers or investors can also pick up on this detail and form a bad impression.
Do Not Waste Time on Details
Logos are usually printed in very small sizes so if you spend a lot of time on the details of the design they will be lost on the audience. It could also look like a mistake when it is scaled down. The logo should only contain the information needed to process the message. It should also be memorable and the simple trick to that is by keeping it simple. Many corporations have a very simple and easily recognizable design which retains its message no matter what the size of the image.
— William Fortuna (@williamfortuna) 23 de octubre de 2014